WOT CAMPAIGN KV CONCEPT SKETCH
Had a cool idea for a World of Tanks promotional campaign based on a simple visual metaphor: breaking through a brick wall to carve your own path to victory. I wanted the wall to physically mirror the map shapes and boundaries while frames inside show actual battlefield actions.I started with a rough sketch to lock down the composition, balancing the heavy tank silhouettes with flying debris and dramatic backlighting. Once the core concept felt solid, I brought in AI tools to scale the idea up.It allowed me to rapidly test dozens of historical tank models, completely different lighting conditions, and dynamic weather settings. At the same time, I used the pipeline to brainstorm punchy localized slogans that fit the aggressive, military aesthetic. What started as a single rough sketch evolved into a huge, versatile key art series ready for different banner formats and promo layouts.Check out the original concept layout and the AI-generated design variations below!
WOT CAMPAIGN KV CONCEPT SKETCH The very first rough layout sketch where the whole brick-wall breakthrough concept started.
Testing the initial layout scale. Getting that iconic T-34 bursting right through the bricks.
Vertical poster adaptations. Messing around with lighting shifts—from bright daytime fields to a moody night raid setup.
Formatting check for ultra-wide layouts. Matching different nations' tanks with localized taglines.
Exploring urban and factory environments inside the wall cutouts to fit different map themes.
Exploring urban and factory environments inside the wall cutouts to fit different map themes.
Adding more environmental props like historical flags, sandbags, and gas masks to ground the scene.