This concept is my study of how Brutalism can intersect with the restrained, functional spirit of 1990s Japanese industrial design.
I focused on creating a vehicle that feels monolithic, heavy, and intentional — with long flat surfaces, sharp edges, and a sense of engineered honesty. At the same time, I incorporated the calm, almost stoic approach typical of Japanese design from that era: minimal ornamentation, pure geometry, and purpose-driven details. Wanted to push Midjourney's capabilities to see how far I could go with strict asset consistency. The goal was to design a heavy, angular tactical electric vehicle from scratch and then maintain its exact shape, geometry, and lighting across completely different environments.I started by generating and locking down the base design in Midjourney, focusing on that aggressive, low-poly silhouette and high-contrast orange LED strips. Once the core concept felt solid, I ran a multi-angle study to make sure the car looks believable from the front, profile, and top views without losing its design identity.After that, I took the model through different cinematic environments—putting it into messy industrial zones, wet hangar setups, and foggy factory docks. It was a great workflow test in using AI for iterative car design while keeping full control over the asset's anatomy.Check out the studio turnaround and the final atmospheric shots below!
AI helped me develop a full set of angles and lighting moods, turning the design into a digital “studio shoot.”
The goal was to explore a balance between raw architectural mass and the quiet discipline of 90s Japan — resulting in an EV that feels both futuristic and timelessly functional.